La Hidalguía is a rural estate located in Solís de Mataojo, born from the dream of becoming a producer and the commitment to a more conscious way of living, deeply connected to the land.

Focused on regenerative cattle farming, the project aims to restore the productive potential of the land while caring for the soil, respecting natural cycles, and prioritizing animal welfare. More than a ranch, La Hidalguía is a refuge of freedom, where the nobility of simplicity, the slow rhythm of nature, and hands-on work intertwine to give life to a new story—honest, rooted, and deeply grounded in tradition.

The creative direction focused on building a strong yet understated brand identity that honored rural heritage while feeling timeless and elevated. The challenge was to create a visual system that reflected tradition, strength, and authenticity without losing refinement.

Through careful logo development, typography selection, and a grounded color palette, the brand identity was designed to embody both heritage and regeneration. The result is a cohesive equestrian and rural brand identity that balances character with quiet sophistication.

Brand Strategy · Brand Positioning · Primary Logo Design · Secondary Logo Variations · Custom Symbol Development · Typography System · Color Palette Development · Brand Guidelines